This guide is for you if...
-
You want to lose body fat and support muscle
-
You’re fed up with confusing or conflicting advice
-
You want a simple, realistic approach you can stick to
-
You train in the gym (or plan to) but aren’t seeing the results you expect
-
You prefer clear guidance over extreme methods
You don’t need perfect motivation, endless time, or specialist knowledge.
This guide is not for you if...
-
You’re looking for a quick fix or dramatic short-term results
-
You enjoy extreme dieting or rigid rules
-
You want daily coaching, check-ins, or accountability
-
You’re chasing optimisation rather than consistency
This is about doing the basics properly — not chasing perfection.
What You'll Learn
Week 1: Calories without confusion
Understand what actually drives fat loss and how to set a realistic calorie target without obsessing or guessing.
Week 2: Protein, Hunger & Normal Eating
Learn how to eat in a way that supports muscle, manages hunger, and still fits real life.
Week 3: Training That Actually Matters
Focus on the movements, frequency, and progression that deliver results — without wasting time in the gym.
Week 4: Habits That Make It Stick
Build simple habits that help you stay consistent, adjust calmly, and avoid the all-or-nothing cycle.
What's Included?
-
A downloadable PDF guide
-
Four clear, structured weekly sections
-
Simple action steps to apply each week
-
Lifetime access — revisit whenever you need
-
No apps, no logins, no ongoing commitments
Read it, print it, highlight it, and use it as often as you like.
Why This Approach Works
Most people don’t struggle because they lack effort.
They struggle because they’re trying to do too much, all at once.
This guide strips things back to the few principles that consistently make the biggest difference
— so you can focus your time and energy where it actually counts.
About Me
I’m Mark Claxton — a personal trainer and nutrition coach.
I help people improve their body composition using simple, evidence-based principles, applied consistently and realistically.
My approach is straightforward:
strip things back, focus on the fundamentals, and remove unnecessary noise.
This guide reflects exactly how I coach when the goal is long-term progress, not quick fixes.
What Happens After Purchase?
-
You complete your purchase securely
-
You receive an email with a download link
-
You can start immediately - No waiting. No logins. No subscriptions.
If you want a clear, sensible approach to fat loss and muscle — without overthinking — this guide will help.
